Building a BBQ Brand Bigger Than Yourself w/ Stephen Franklin of DAS BBQ

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Show Notes

Kurt talks with Stephen Franklin, Pit Master and Founder of Das BBQ based out of Atlanta, GA about how he got started in BBQ, watching his dad go from being a pretty bad BBQr to hiring Myron Mixon and learning from him on how to cook a whole hog, the story behind the name “Das” and how it ties into Stephen’s sobriety journey and the history of Georgia and Texas BBQ, how he separates himself from the other competition in Atlanta, GA, the importance of branding, story, consistency, and quality of cooking to make a good, quality BBQ restaurant, the future of Das BBQ which might include some Tex-Mex offerings, and words of wisdom for prospective restaurant owners.

“Our mission is, in everything we do, every decision we make, we’re gonna ask ourselves, does it persevere the tradition of our craft and does it embrace the future, embrace innovation where the two can be in harmony and not in conflict?”

Follow and connect with Das BBQ at the links below!

Facebook: https://www.facebook.com/DASBBQ/

Instagram: https://www.instagram.com/das_bbq/

Website: https://www.dasbbq.com/

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